What is a value proposition?

A value proposition is a statement that summarizes the benefits and advantages that a business offers to its customers.

It explains why customers should choose the business over its competitors, and how the business solves their problems or meets their needs.
A value proposition should be clear, concise, and compelling, and should highlight the unique values you offer your customers.
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Tools to do the work:

Value Proposition from Growth Wheel
The following documents will help you think about the unique value that you bring to your customers.
Value Proposition Questions
Growth Wheel Value Proposition
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Aligning your Internal and External focus:

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Create Value for Your Customers
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Create a Product People Will Actually Buy

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