What is a mission statement?

A mission statement is a concise summary of the purpose, goals and values of a business.

It communicates to the stakeholders, customers and employees what the business stands for and what it aims to achieve.

A mission statement should be clear, specific and inspiring, reflecting the unique identity and vision of the business.
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Tools to do the work:

Mission Statement from Growth Wheel
The following documents will help you think about how to articulate your mission statement to align customers and employees with your focus.
What is a Mission?
Mission Worksheet
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Aligning your Internal and External focus:

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What is a Mission?
Why is it Important?
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Why Do Companies Have Mission Statements?

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